Our Blog

Our Blogs
UAE Trademark Registration

In the UAE Trademark Registration law, each form of distinguished name, word, signature, letter, or number, graphics, symbol, address, label, stamp, seal, images, patterns, advertisements, containers or any other signs or a sum of them, if used or intended for use, either to distinguish goods, services or products from whatever

Our Blogs
Net annual profits and Payback period

Net annual profits – accounting difference between annual revenues of the project and total annual operating costs. Annual net profits of the project, depending on the sales capacity.
Payback period – Payback period for the project is known as the period when total cash return of the project become completely

Our Blogs
Modern tools in marketing and sales operations

Offering competitive prices on the value-for-money basis (not necessarily low prices or multiple products of varying sizes; the selling price of some niche products can be at prices comparable to well-known global brands).
Complete technical support to customers on product specifications (nutritional value and ingredients), with a detailed breakdown of

Our Blogs
Media Marketing Technology

Marketing technologies are defined as the tools and platforms used by sales and marketing organizations to accomplish tasks effectively and with supreme positive results that maximize the return on the enterprise through achieving maximum sales value of brand, and to achieve successful advertising campaigns at low costs. By these marketing

Our Blogs
Manufacturing and production of Lubricants oils

The most common mineral oils in the different fields are:
1. Petrol oils: Which are the oils that are extracted from the remnants of the processes of oil refining and cracking, and they are divided into three types:
A. Distilled oils: They are extracted from the petrol refining residues by

Our Blogs
ISO 9001 Quality Management System

This system helps to:
# save time.
# Save effort.
# Save money.
# Increase profits.
# |Satisfy customer.
# Production policies with fixed standards.
# High-quality marketing and sales policies.
ISO 9001 is the world’s most widely used standard for quality management systems. In addition to ISO 9004, the

Our Blogs
International market of fast food restaurants

As a beginning, the vast spreading of fast foods restaurants comes as a natural outcome of the definition of globalization and deepening of its concepts, based on free movement of capital, information, technology and human resources without there being any restrictions or limitations to stand before such freedom. Nevertheless, some

Our Blogs
Franchises

The economic emancipation and liberalization from government restrictions, followed by many countries, helped spread franchises, as an strategy to guarantee the funds and investments of many investors. Franchise is one of the most used ways by fast food restaurants when they wish to advance their markets. Also, our subject franchise

Our Blogs
Brand Character

The main component of business identity is the so-called “Brand Character”: the whole human characteristics of the brand. It relates more to the public and their characteristics, and how the product interacts with them. It includes the target audience’s specificities and characteristics, such as age group, gender, social, emotional and